“We do not check or limit the use of trademarks such as keywords. » Strengthen your investment in your brand. This is often done, but the results are not always there. We cannot decide how attractive consumers are to a brand. This cannot be decreed. We remain at the mercy of a bad buzz, a collection that doesn't catch on, a new disruptive player... Not to mention the evolution of consumer behavior: "77 percent of brands could disappear and no one would care" (Havas); who is less loyal “Fewer than 23 percent of consumers say that they have a relationship with a brand” (Harvard Business Review), especially among the youngest, the consumers of tomorrow.
Only 7 percent of millennials identify themselves as Email Data brand loyal ". Luxury marketing: Develop customer-centric digital marketing This is the 3rd possibility, the one that I recommended to him: take into account this evolution in consumer behavior and reduce the risk of too much dependence on the brand. This starts with a demand analysis, that is to say an analysis of the searches that Internet users make in search engines. I'm not talking about the few scraps of information given by Google's free tools or by paid solutions that many service providers use. I am talking about a real analysis.
Exhaustive and which will be based on the processing and analysis of tens of thousands of requests. It’s a very pull approach to digital marketing. We have implemented it with most of our clients, and the results are there. When you do Pull in a market where everyone is doing Push, it’s easier to make the difference. This allows you to be closer to your consumers and differentiate yourself from your competitors. This allows you to understand your behavior and capture insights that no one else takes into account. A big advantage of the approach is that we can estimate from the start the additional turnover we can achieve.
