UX design is a relatively new concept, but it is of great importance in the modern world of e-commerce. Currently, much attention is paid to designing user experiences that will enable the user to interact with a given product or service in the simplest and most intuitive way possible. Products that provide hassle-free operation allow you to gain a great advantage over the competition. So what is UX design and why is it worth investing in? Contents What is UX design? What is the work of a UX designer? Getting to know the customer - the most important step to success Why is it worth investing in UX design? What is UX design? To put it very simply, we can say that UX design focuses on the interaction between users (potential customers, website visitors, application users) and everyday products or services (website, application, etc.). However, this definition may seem very mysterious and unclear.
So let's take this to a C Level Executive List concrete example. We have a user who is currently considering buying pants online. He goes to the website or intends to browse the offers using the application, but... it turns out that the only thing he can do is scroll down and down in search of his dream pair of pants. This means a waste of time and a lot of frustration for him. For example, he knows in advance that he is only interested in black pants, and only with narrow legs. Meanwhile, while scrolling, he has to go through a lot of pairs in completely different colors and in a completely different cut. What will he probably do then? He will give up and check the competition's offer. Let's assume, however, that this was an extremely motivated customer and even the prospect of scrolling did not discourage him at all. You've found your dream pants, now you need to add them to the cart, but... you don't know where to click to get to the shopping list. When it finally succeeds, the potential customer learns that it is necessary to create an account. He has a long form in front of him, lots of fields to check, and all the messages are written in a very inaccessible way.
He has to read them several times to understand their meaning. Probably, if the customer has been persistent so far, he will now run away to the competition anyway. After all, shopping online should be easy, not a chore. Thus, answering the question of what UX design is, we can say that it is designing user experiences in such a way that a story like the one described above could not happen. The idea is to make using the website or application as simple as possible, as intuitive as possible and to provide positive experiences. What is the work of a UX designer? As you can already guess after reading the paragraph above, the work of a UX designer is to design experiences that are pleasant, accessible and useful for people. The main task of a UX designer is to take the perspective of the end customer and propose solutions that are convenient for him - regardless of whether it is a new function, the design of an entire website or an application for a mobile device.
